Joe’s Daily Steals (JDS) is a marketing campaign that promotes one product every day at a discounted price. During this period, I was responsible for creating web page banners that featuring the promoted product to act in concert with the marketing SMS sent out to our audience. Due to the fast turn-out and the short period of each promo, I have set the tone for the JDS banner design by utilizing the clean and minimal product only image with a nice touch of the related natural element, to separate the JDS banners from our other banners on home page that rely heavily on lifestyle product images, as well as simplified and streamlined the workflow of the JDS banners.